Advertising and Public Relations
SCHOOL
OF ARTS AND LETTERS

Beginning fall 2007

 

YEAR

FALL SEMESTER

SPRING SEMESTER

GENERAL EDUCATION REQUIREMENTS

FRESHMAN

 

DGN 1101 The Responsible Self 2 cr

ENG 1110 First Year Composition  4 cr (or spring)

CTA 2240 Intercultural Communication  4 cr

CTA 1114 Mass Communication 4 cr.

General Education Courses

 

 

DGN 1102 And Dignity for All 2 cr

CTA 1102 Human Communication  4 cr (or fall)

CTA 2214 Newswriting or CTA 1107 Photography depending on Concentration

General Education Courses

 

Freshman Requirement (12 Credits) ~ Dignitas

DGN 1101 (2 cr) and 1102 (2 cr) and ENG 1110 and CTA 1102

 

General Education ~Pathways

   (1)     CULTURAL DIVERSITY (met by CTA 2240)

   (2)     SOCIAL SCIENCE

   (3)     WORLD LANGUAGE

  (4)     LITERATURE

  (5)     ANALYTICAL REASONING (met by CTA 3445)

  (6)     NATURAL SCIENCE

  (7)     HISTORY (Not HIS 2231)

  (8)     FINE ARTS (met by CTA 2041, 1107 or 2201)

  (9)     PHILOSOPHY (not PHL 1105)

  (10)   RELIGIOUS STUDIES

  (11)   GENERAL EDUCATION  UPPER DIVISION

   ELECTIVE WRITING COURSE

 

 

SOPHOMORE

 

MGT 2320 Principles of Marketing  4 cr

CTA 2041 Computer Graphic Design 4 cr.

General Education Courses

 

Concentration Courses

General Education Courses

 

Study Abroad/HECUA/D.C. Semester

 

Application to the major is made during the SPRING semester of the SOPHOMORE year.  Senior students are not accepted into the major.

JUNIOR

 

CTA 4400 Advertising

or CTA 3041 Publication Design* depending on Concentration

General Education Courses

 

Study Abroad/HECUA/D.C. Semester (or spring sophomore year)

 

CTA 4404 Public Relations

MGT 3550 Organizational Behavior 4 cr.

General Education Courses

SENIOR

 

CTA 4417 Mass Media Ethics and Law

CTA 4214 Feature Writing**, 3314 Media Production, or 4041 Web Design depending on Concentration

General Education Courses

 

 

CTA 4555 Internship

Concentration Courses

CTA 3445 Argumentation 4 cr

CTA 4445 Persuasion  4 cr

General Education Courses

*  CTA 3041 is offered fall even years

**  CTA 4214 is offered fall odd years

Concentrations:

Writing Concentration: CTA 2214, CTA 3445, CTA 4214 

Production and Design Concentration: CTA 1107, CTA 3041, CTA 3341 or CTA                                                                                                   


Advisement Sheet

Advertising and Public Relations – 52 Credits

 

Core Courses Required of All Advertising and Public Relations Majors (32 credits)

Number

Course

Semester

Grade

CTA 1114

CTA 2240

Mass Communication

Intercultural Communication

 

 

CTA 2041

 

Computer Graphic Design

 

 

CTA 4400

CTA 4404

Advertising

Public Relations

 

 

CTA 4417

CTA 4445

Media Ethics and Law

Persuasion

 

 

CTA 4555

Internship ( 4 credits)

 

 

MGT 2320

Principles of Marketing

 

 

MGT 3550

Organizational Behavior

 

 

 

Advertising and Public Relations Majors must Choose One of the Following Tracks

Business Communication Majors must Choose One of the Following Tracks

Writing Concentration (12 credits)

CTA 2214

News writing & Reporting

 

 

CTA 3445

Argumentation

 

 

CTA 4214

Feature Writing

 

 

 

 

 

 

Production and Design Concentration (12 credits)

CTA 1107

Photography

 

 

CTA 3041

Publication Design

 

One of the following:

 

 

CTA 3341

Media Production

 

 

CTA 4041

Web Design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4/18/07