Marketing
Beginning Fall 2007
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YEAR |
FALL SEMESTER |
SPRING SEMESTER |
GENERAL EDUCATION REQUIREMENTS |
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FRESHMAN |
DGN
1101 The Responsible Self 2 cr ENG
1110 First Year Composition 4cr MGT
2120 Principles of Management 4 cr General
Education Courses |
DGN
1102 And Dignity for All 2 cr CTA
1102 Human Communication 4cr MKT
2320 Principles of Marketing 4 cr General
Education Courses |
Freshman Requirement (12 Credits) - Dignitas DGN 1101 (2 cr) and 1102 (2 cr) and ENG 1110 and CTA 1102 General
Education – Pathways
(1)
CULTURAL
DIVERSITY (may meet a second general education requirement) (2)
SOCIAL
SCIENCE (Met by ECN 2230) (3)
WORLD
LANGUAGE (4)
LITERATURE (5)
ANALYTICAL
REASONING (MTH 1110) (6)
NATURAL
SCIENCE (7)
HISTORY
(Not HIS 2231) (8)
FINE
ARTS (9)
PHILOSOPHY
(PHL 3354) (10) RELIGIOUS STUDIES (11) GENERAL EDUCATION UPPER DIVISION
ELECTIVE WRITING COURSE |
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SOPHOMORE |
ACC
2210 Principles of Financial Accounting 4 cr CIS
2105 Information System Application 4 cr ECN
2230 Principles of Microeconomics 4 cr General
Education Course |
ACC
2220 Principles of Managerial Accounting 4 cr ECN
2280 Principles of Macroeconomics 4 cr General
Education Courses |
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Application
to the major is made during the SPRING semester of the SOPHOMORE year. |
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JUNIOR |
MKT
3340 Market Promotions: Communicating with Customers 4cr MKT
Upper Division Elective PHL
3354 Management Ethics 4 cr Electives
4 cr (Four credits are required from the following:
MKT 3360 Personal Selling, MKT 3370 Services Marketing, or CTA 4404 Public
Relations) |
MGT
3240 Human Resource Management 4 cr MGT
3130 Quantitative Methods for MGT Decision-making 4 cr MKT
3350 Designing Successful Products 4 cr MKT
Upper Division Elective (Eight credits are required from the following: CTA
3041 Publication Design, CTA 4400 Advertising, or any upper division
Marketing course) |
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SENIOR |
MKT
3320 Marketing on the Internet 4 cr MKT
Upper Division Electives 4 cr MKT
4360 Marketing Strategy 4 cr (Offered Fall Only) Elective |
Electives
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12 credits from CTA 4404, CTA 3041, CTA 4400 or any Upper Division Marketing course. 4/18/07